How to Communicate the Benefits of Values-Aligned Universal Meals: Tested Narratives and Messaging from National Farm to School Network's "Who's At the Table?" Campaign

At the National Farm to School Network, we believe that we need a system of school meals that serves all kids and values the people who get it to the table. But what are the best ways to communicate how our shared values can create healthy school meals for all kids and advocate for the policies to do that?

We answered these questions by conducting a series of message and narrative testing with various audiences—the results from this message testing were used to inform the strategy for our Who’s at the Table? school meals campaign, which provides tools to communicate how our shared community values have the potential to radically transform our food system for the better. Download and read the brief below for a summary and key takeaways from the results.